A growing number of high schools in states like Minnesota are adding rifle shooting as a new sport for students to participate in, according to Bloomberg.

U.S. gun sales have begun to level after a spike caused by fears that mass shootings, including the 2012 elementary school massacre in Newtown, Connecticut, would lead to restrictions. High-school trap offers a wholesome marketing opportunity for gunmakers and retailers like Cabela’s Inc., which underwrite events and donate to teams. Manufacturers tailor products for smaller bodies and budgets, such as the lightweight $480 SXP Trap by Winchester Repeating Arms. The league estimates teams’ spending will top $5 million this year.

Competitive musketry dates to 16th century England and has been an Olympic sport since 1896. Today trap, a cousin of skeet and sporting clays, is as popular with Minnesota’s urban boys and girls as it is with their counterparts in rural areas, where hunting’s in the DNA. “It’s just cool, because I get to use a gun,” said Stephanie Petsilis, 17, who shoots for Wayzata High School outside Minneapolis with a $1,430 Browning BT-99 Micro.

Read the article “U.S. High Schools Embrace the Sport of Rifle Shooting” on bloomberg.com.