If Donald Trump is nothing else, he’s an American brand. The Trump name adorns luxury condominiums, hotels and golf courses around the world; it has sold a TV show, millions of books, a line of cologne and even, briefly, an airline.

And that brand, according new data published here in Politico Magazine for the first time, is taking a major hit in the wake of his presidential campaign.

Read the article “Trump’s Campaign Is Damaging His Brand” on politico.com.