David Bowie: The Man Who Sold the World… and Bonds
David Bowie will be remembered for pushing the boundaries of music and fashion. But he also blazed trails in finance.
The British musician, who died Sunday after a struggle with cancer, in 1997 raised $55 million by selling off the rights to his future earnings. The groundbreaking sale of so-called “Bowie Bonds” made Mr. Bowie the first musician to securitize the royalties from his back catalog, which, unlike many artists, he fully owned.
His timing was spot-on: The deal landed amid Wall Street’s burgeoning fascination with exotic products, but before Napster and its ilk crashed sales of recorded music.
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