While Texas Sen. Ted Cruz and Donald Trump are leading among evangelicals in national polls, Florida Sen. Marco Rubio is making open appeals to them ahead of the Iowa caucuses.

Russell Moore, president of the Ethics and Religious Liberty Commission of the Southern Baptist Convention, said Trump, Cruz and Rubio are appealing to disparate camps of evangelicals.

“I would say that Ted Cruz is leading in the ‘Jerry Falwell’ wing, Marco Rubio is leading the ‘Billy Graham’ wing and Trump is leading the ‘Jimmy Swaggart’ wing,” Moore said, meaning that Cruz has largely followed the classic Moral Majority model that was the face of the conservative movement — he has received endorsements from figures such as Focus on the Family founder James Dobson — while Trump “tends to work most closely with the prosperity wing of Pentecostalism” which tends to believe that God would financially reward believers.

As far as Rubio’s outreach to the “Billy Graham” wing, this week the presidential hopeful announced a religious liberty advisory board that includes Rick Warren, the founding pastor at the influential Saddleback Church.

Read the article “Can Marco Rubio Appeal to Evangelicals?” on atr.rollcall.com.