Caught red-handed selling fetal body parts in a series of videos that are still being released, Planned Parenthood has turned to crisis communications firm SKDKnickerbocker to control the damage. Appropriately, one of the firm’s top reps is Hilary Rosen, famous for ridiculing Ann Romney for being a stay-at-home mom. In 2012, the Democratic strategist said on CNN during the presidential campaign that the wife of Mitt Romney had “never worked a day in her life.” Ann Romney responded by setting up a Twitter account and tweeting, “I made a choice to stay home and raise five boys. Believe me, it was hard work.” The outrage was deafening, forcing Rosen to issue an apology.

If Planned Parenthood is trying to make themselves appear more likable, Rosen is a strange choice. She “garnered widespread hatred on the Internet” as the CEO of the Recording Industry Association of America for quashing Napster and other file-sharing services. And during an interview in 2010, she brazenly boasted of her lack of ethics in conducting business: “When I gave $1,000 or $2,000 to a lawmaker, I wanted him to listen to my business proposition. And when I helped organize an event that raised $50,000 or $100,000, you bet I expected their vote. Why else do it?”

Also, SKDKnickerbocker’s managing director is Democratic PR flak Anita Dunn, who has said Mao Zedong, the Chinese Communist revolutionary and mass murdering dictator, is one of her favorite philosophers. Considering how many millions Zedong is responsible for murdering, as well as the babies who lost their lives to abortion due to communist China’s one-child per family policy, Dunn clearly wasn’t chosen to help soften Planned Parenthood’s position on selling fetal body parts.

Dunn, incidentally, is married to DC lawyer Robert Bauer who tried but failed to get “the Department of Justice to prosecute conservative critics and to go after TV networks for running ads connecting Obama to radical bomber Bill Ayers.”

By its selection of the far left Democratic PR agency SKDKnickerbocker, Planned Parenthood has made it clear it does not intend to budge an inch on the horrific practices it is accused of. Instead of backing off on dismembering fetal body parts and selling them, we can expect to hear their PR flaks continue to ignore and deflect the incriminating statements made by abortion doctors in the undercover videos.

Their goal is to keep both the taxpayer money and the income from the sale of fetal body parts flowing into their coffers. In order to do that, they must convince everyone that the generous amounts Planned Parenthood makes from the body parts sales are not profitable but mere costs — contrary to the frank discussion about profits the abortion doctors are caught on video addressing. They will also have to make the case that the discussions caught on video which sound like partial-birth abortion procedures were misinterpreted, and that references to changing the procedures without getting patient approval were also misinterpreted.

They also hired a leftwing polling firm to conduct a laughably slanted poll showing that Americans actually feel pretty warm and fuzzy about sending their tax dollars to this human body shop because, gosh, Planned Parenthood is really mostly about cancer screenings and holding the hands of pregnant women and singing “We are the World’ or something.

In the wake of the videos and the ensuing landslide of eyewitness testimony about the dark business of Planned Parenthood, SKDKnickerbocker has a tall public relations order to fill, especially considering there are more videos to be released which may involve more incriminating statements. A tall order but not quite impossible: The mainstream media is on Planned Parenthood’s side, and the millions of unborn babies threatened by Planned Parenthood don’t have a powerhouse PR agency.