This morning Planned Parenthood CEO Cecile Richards is set to testify before the House Oversight and Government Reform Committee as part of their investigation into allegations that Planned Parenthood profits from the sale of aborted baby body parts. In addition to sending memos to their supporters in the mainstream media instructing them not to watch or discuss the undercover videos that brought these practices to light, Planned Parenthood has a new PR tactic: wear pink.

“It’s time to fight back!” the Pink Out Day organizers say. Live Action is calling it “pinkwashing“:

Planned Parenthood is trying to make this an issue of an attack on women’s health care by “anti-abortion extremists.” It’s another obfuscation of the actual issue at hand: Planned Parenthood is breaking multiple laws. They’ve been caught illegally selling fetal body parts. They’ve been caught performing illegal partial-birth abortions. And they’ve been caught admitting that they manipulate abortion procedures so as to better procure body parts to sell — also illegal. People are rightly infuriated to know that Planned Parenthood is killing babies born alive after abortions in order to make a profit off of their body parts, that preborn babies are being ripped limb from limb when they’re able to feel pain, and then being sold.

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Planned Parenthood wants to hide behind clever hashtags, urging followers to celebrate their abortions and to cover up the horrors of has been uncovered with the color pink. But does wearing pink make any of it go away? Does turning a profile picture pink suddenly mean that the evidence of Planned Parenthood’s lawless behavior has vanished? Would people be less horrified by the video of Planned Parenthood executives talking about how clinics make a “fair amount of income” off of the body parts of aborted babies if the executives were wearing pink?

Meanwhile, Students for Life are offering advice on how to talk about one issue at hand: the profit motive behind many abortions:

Tomorrow is Planned Parenthood’s Pink Out Day. Here is what your group can do: http://t.co/8I71e8Xckd pic.twitter.com/LPb4ysP6ZK

— Students for Life (@Students4LifeHQ) September 29, 2015

Most of the Pink Out campaign appears to be aimed at making abortion cute or cool, the thing one supports without even thinking about it because everyone else is doing it. So of course, there are memes, including a highly ironic ‘Mean Girls’ reference:

On Tuesday, we wear pink. And every day we #standwithpp #pinkout! pic.twitter.com/FuCqCsEllq

— PPSFL Action (@tweetPPSFL) September 25, 2015

Mean Girls, incidentally, is a movie about a clique of powerful, popular girls at a school who do mean things to vulnerable females.

As for the undercover videos about Planned Parenthood, they are hard to watch, and many abortion supporters have simply refused to watch them. Eric Metaxas makes an apt analogy to all those who were tempted to ignore the horrific stories that eventually emerged about the Soviet Communists, wanting to believe that the grand socialist experiment was really all for the best somehow:

If you wonder how some can STILL support @PPact, recall that after Solzhenitsyn wrote The Gulag Archipelago, some simply refused to read it. — Eric Metaxas (@ericmetaxas) September 29, 2015