Even his own advisors criticize President Donald Trump for his tweets. But tweeting is probably the smartest thing he’s done as president. He speaks directly to the American people without going through the biased mainstream media filter. The media doesn’t get to ask him slanted questions or pick and choose what words of his to publish. He controls every single sentence he issues.

Tweeting is probably the smartest thing Trump has done as president.

With almost everyone online these days, the average American can easily follow Trump’s tweets on Twitter. Twitter is free, unlike some mainstream media sites. People don’t even need a Twitter account to see his tweets. Even if left-leaning Twitter artificially buries positive news about Trump, it doesn’t matter, because people go directly to his tweets.

Trump Bypasses the Dominance of Google, Twitter and Facebook

Google, Twitter and Facebook control much of the news we see today. Trump’s tweets get around their dominance. Most of the time, Google News carries articles by the left-leaning media critical of Trump and conservatism. But Trump’s tweets changed that.

Reporters race to report on his tweets, filling up Google News with articles that are far more favorable to Trump, since his tweets leave so little room left for critical spin. Google News right now shows this Washington Post headline near the top: “Trump accuses Clinton of colluding with Democrats to defeat ‘Crazy Bernie Sanders.’” The newspaper can’t write the headline to make Trump look bad. One short tweet doesn’t give them enough information to do that.

One sign of Trump’s success at tweeting may be diminishing references to the Trump campaign’s alleged collusion with Russia to influence the U.S. presidential election.

One sign of Trump’s success at tweeting may be diminishing references to the his campaign’s alleged collusion with Russia to influence the presidential election. Trump rails on Twitter frequently about the “fake news” media making up his ties to Russia. Although no evidence of collusion has emerged during the months of investigation, the left-leaning media has made it a top story.

Trump kept hammering the media over it, never letting up, sometimes with multiple tweets in a row. Finally, after fired FBI Director James Comey told Congress earlier this month that there was no collusion, the media started backing off. On June 22, CNN retracted a story. Rank-and-file Democrats in Congress are now urging their leadership to stop talking about it.

Another sign of his success is the way he’s chipped away at the major media’s dominance of the news. He attacks CNN more than any other news site. Its website traffic has gradually decreased over the past year.

Advisors Worry, Critics Exaggerate, Trump Wins

Trump’s advisers pressure him to stop tweeting. They worry that he’ll tweet something reckless that will harm him.Critics exaggerate the negative aspects of his tweets. Critics jumped on several tweets— yet the public didn’t mind. When Trump makes mistakes, he generally clarifies or corrects them later. The public reads his tweets unfiltered and sees through the spin.

It helps that Trump is funny. He spent years in entertainment and knows how to drop clever one-liners. He keeps people engaged and coming back. His tweets often receive over 100,000 likes. Consequently, he is still fairly well-liked — despite misleading approval polls. That helped him accomplish more during his first 100 days in office than any previous president since World War II.

Trump tweeted in 2013, “Sorry losers and haters, but my I.Q. is one of the highest — and you all know it! Please don’t feel so stupid or insecure, it’s not your fault.” His tweeting is sheer genius. He will go down in history as the president who figured out how to get around much of the biased media and talk 24/7 directly to the American people.

Follow Rachel on Twitter at Rach_IC.