Conservative Talk Show Host Dana Loesch Issues NRA Ad Denouncing Violence, is Accused of Inciting Violence

The ad never mentions firearms, but the left responded with a flurry of articles accusing Loesch of inciting gun violence.

By Rachel Alexander Published on July 16, 2017

Left-wing critics responded with predictable outrage. Conservative talk show host Dana Loesch, speaking for the NRA, issued a powerful video ad calling out the left out for violence. It features footage of protesters rioting, smashing store windows and burning cars.

She never mentions guns. She condemns violence. The left claimed the ad called for violence anyway.

Denouncing Left Indoctrination

What she does is denounce the indoctrinating tactics the left uses to incite violence. “They use their media to assassinate real news,” she says. “They use their schools to teach children that their president is another Hitler. They use their movie stars and singers and comedy shows and award shows to repeat their narrative over and over again.”

She goes on, “All to make them march, make them protest, make them scream racism and sexism and xenophobia and homophobia; to smash windows, burn cars, shut down interstates and airports, bully and terrorize the law-abiding until the only option left is for the police to do their jobs and stop the madness. And when that happens, they’ll use it as an excuse for their outrage.”

Loesch ends the video with a call for free speech.

Loesch ends the video with a call for free speech. “The only way we stop this, the only way we save our country and our freedom is to fight this violence of lies with a clenched fist of truth.”

Maybe They Watched a Different Video? Critics Contend the Ad Called for Violence

Sen. Chris Murphy (D-Conn.) tweeted that Loesch told people to shoot liberals.

An article from the Peacock Panache claimed Loesch “all but justified violence against progressives, protesters, people of color and groups disproportionately killed by police for non-violent offenses.” Tim Peacock wrote that she “managed to blame the victims of those crimes for their own deaths.”

An article in the Huffington Post accused her of promoting a “narrative to promote the NRA’s false claim that protestors ― mainly people of color and women ― are violent.” However, most of the protesters engaged in violence in the short video are white men. Violence on the left tends to attract young, white men. The left is aware of this imbalance. Organizers funded by billionaire left-winger George Soros deliberately recruit young minorities for paid violent protests.

The article goes on, “According to the video, the only way to quell this supposed violence is to meet it with more violence by buying a gun.” Another article in the Huffington Post says the ad “urges ‘law-abiding’ citizens to arm themselves against ‘violent’ protestors.” “According to the video, the only way to quell this supposed violence is to meet it with more violence by buying a gun.” Yet the video never mentions guns.

Gavin Newsom, the lieutenant governor of California, tweeted that the ad scared him.

The Women’s March, a radical feminist group that claims to represent women, organized a protest in response. It was scheduled for Friday and Saturday outside the NRA’s headquarters in Fairfax, Virginia. Women’s March co-chair Tamika Mallory sent an open letter to the Executive Vice President of the NRA, Wayne LaPierre, demanding that the NRA take the ad down and apologize.

Black Lives Matter Responds

DeRay McKesson accused the NRA of inciting violence to protect white supremacy.

Black Lives Matter activists responded forcefully to the video. One of the group’s leaders, DeRay McKesson, accused the NRA of inciting violence to protect white supremacy.

Black Lives Matter Los Angeles released a video response. “They use their guns to assassinate black people. They use their schools to funnel black students through a school to prison pipeline,” declares activist Funmilola Fagbamila.

They use their state institutions, bought politicians, business conglomerates, and white supremacist domestic terrorism, to incite violence over and over again. And then they use their new president to enact a ‘law and order administration.’ All to make them shoot first, to make them ask questions later, to make them scream, “I thought he had a gun in his hand!”

The video features relatives of victims who died from gun violence. Again, the NRA was accused of calling for violence. “When the NRA issues a public call to their constituents inciting violence against people who are constitutionally fighting for their lives — we don’t take that lightly.” Fagbamila demanded that the NRA take the video down.

The NRA Refuses to Take the Video Down

The NRA responded with another ad from conservative talk show host Grant Stinchfield. Entitled “We Don’t Apologize for Telling the Truth,” he defended Loesch’s ad. He called the left out on their hypocritical response. “To every member of the violent left who’s having a meltdown over Dana Loesch’s NRA ad — Get over yourself. You people openly call for the assassination of our president and then claim the NRA is inciting violence?”

Stinchfield listed several violent incidents by the left. He called out Mallory. “I’m talking to you Tamika Mallory. Where was your letter to Madonna, Tamkia?” he asks, referencing Madonna’s speech to the Women’s March. Madonna said she’s considered blowing up the White House.

Loesch came out swinging as well in responses over Twitter and during interviews.

Explaining the Left’s Angry Response

PJ Media observes that the uproar over the video was timed to deflect attention from a crazed left-wing gunman who shot Rep. Steve Scalise (R-La.) on June 14.

The kicker here is that Loesch’s video was released back in April, and only now is the Left attempting this smear. Why? To shift attention away from the fact that a progressive tried to massacre Republicans. You can bet that someone at a Leftist PR agency looked at everything they could, trying to find something suitable to lie about to reframe the Right as violent — not the Left.

The video no doubt incited the left because it turned the left’s oft-repeated mantra against them. Instead of the left blaming the NRA for violence, the NRA blamed the left for violence. The ad also neatly turned around the mantra that police officers wrongfully kill people. Instead, it showed footage of radical leftist protesters attacking the police. Since Loesch did not call for violence, perhaps left-wing critics are really attacking her for representing the NRA.


Follow Rachel on Twitter at Rach_IC.

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  • Hmmm…

    The reaction has to do with the shock that someone on the other side speaks vigorously about their own protection. I wonder if those affronted have ever considered standing against violence coming from their side, and that the right to defend against it is indeed a right. I’ve seen small business owners come out in one of these rioting anti-Trump actions and beg the rioters not to hurt their business, that they have nothing to do with what they are protesting. Of course, the police are not available in this liberal Democratically mayored city since they’ve been backed off due to “brutality.” Saw a woman’s car surrounded by the rioters, watched them smash her windshield. She is wasting her time calling the police, and they are nowhere in evidence. Saw her using her cell phone; hopefully, a relative or friend has a tank … Accusing is what this rebel spirit does most. They violate and abuse, then turn and accuse.

    • Paul

      People like Gavin Newsom are actively infringing those rights and the SCOTUS recently failed us again big time by refusing to hear Peruta vs California.

  • Wayne Cook

    I’m proud to be a life member of the NRA and her right to speak. Of course it upset the left. DUH.

  • Paul

    The liberties of our Country, the freedom of our civil constitution are worth defending at all hazards: And it is our duty to defend them against all attacks. We have received them as a fair Inheritance from our worthy Ancestors: They purchased them for us with toil and danger and expense of treasure and blood; and transmitted them to us with care and diligence. It will bring an everlasting mark of infamy on the present generation, enlightened as it is, if we should suffer them to be wrested from us by violence without a struggle; or be cheated out of them by the artifices of false and designing men. Of the latter we are in most danger at present: Let us therefore be aware of it. Let us contemplate our forefathers and posterity; and resolve to maintain the rights bequeathed to us from the former, for the sake of the latter. — Instead of sitting down satisfied with the efforts we have already made, which is the wish of our enemies, the necessity of the times, more than ever, calls for our utmost circumspection, deliberation, fortitude, and perseverance. Let us remember that “if we suffer tamely a lawless attack upon our liberty, we encourage it, and involve others in our doom.” It is a very serious consideration, which should deeply impress our minds, that millions yet unborn may be the miserable sharers of the event.

    Samuel Adams-1771

    The tree of liberty must be refreshed from time to time with the blood of patriots and tyrants. It is its natural manure.

    Thomas Jefferson-1787

  • Charles Burge

    I think the left is especially outraged that a woman would call them out for their hypocrisy.

  • You know, Rachel, there’s another source out there who unswervingly speaks the truth, who’s interview by Megan Kelly got so sliced and diced that even the fakestream media called her out on it, and her ratings, since then, have been beneath the bottom of the toilet. The public is hearing y’all. The scales are falling away from their eyes, and the fakestream media’s lies are no longer working. You make us proud. Keep up the good work.

  • A True American…

    She never did make a call of violence but the left does call and act out violence – the hypocrisy is absurd.

  • Howard Rosenbaum

    Rationality is thrown out the window when you’re shaking in your boots because the “enemy” is fighting back & you know your narrative is about as real as Hillary’s self defense for her losing bid for POTUS. You can practically hear the subtle death rattle in their voices as they prepare for the inevitable eventuality facing them – 7 & a half more years of Trump & a thoroughly decimated democratic base …

  • chachapoyas

    Three facts regarding the Civil War
    Follow the money to see the reason: less than 25% of the USA were Southerners (only 10% had slaves). They paid 95% of all of the taxes. The majority Northern congress voted that tax money for their personal projects.
    (1) The only taxes the USA at that time was: tariffs and duties or imports and exports. The only exports were from the South, cotton, tobacco, rice.
    The other tax was imports to protect Northern industries.
    South Carolina wanted to separate to buy and sell directly to Europe (and all of Europe supported the South, England furnishing 4 battle ships and almost all rifles to only the South).

    (2) Lincoln ONLY freed the slaves in the Confederate States, — but didn’t free slaves south of the Mason Dixon that were Northern controlled until after his death.

    (3) Liberia (Liberty) in Africa was populated by freed slaves. Everyone thought the blacks should be returned to Liberia but the Yankee controlled congress didn’t want to share the tax money to do that.

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