How to Get Progressive Girls to Come to Your White Racist Meeting

Racist tacos, 30 Rock, and cultural appropriation

By John Zmirak Published on May 27, 2017

One the best-written TV shows in decades was NBC’s 30 Rock. Starved of new episodes, I just watch the old ones over and over again.

The show skewered liberal pieties, while mocking conservative rhetoric. It was overall even-handed, which is why it did so well, and ages so gracefully.

One episode, “Into the Crevasse,” shows how product design can go appallingly wrong. More than that, it explains how Social Justice Warriors created and now sustain white-identity politics. You know, those dorks in crew cuts and too-tight suits who claim to represent “white America.”

We Need to Make a Big, Shoddy Microwave

First, let’s hear from 30 Rock:

JACK DONAGHY: Attention, creative types. … This is Dinesh Mehta. He’s a design engineer for the Microwave Division. All Dinesh and I need from you is one idea that is as good as the light bulb. … I have two days to make people buy a lot of microwaves.

FRANK: Well, it’s kind of annoying when you’re microwaving, like, a burrito and the burrito won’t rotate because it’s too big. It just gets, you know, caught against the sides and the tray under it rotates, but it, it doesn’t rotate.

JACK: Okay, bigger ovens. Americans like big, yes. What else?

TOOFER: What if microwaves broke down more easily so people would have to buy new ones more often?

JACK: Yes, shoddier, excellent. Bigger and not as well-made.

PETE: Wow, that sounds exactly like the philosophy that almost destroyed the U.S. auto industry.

JACK: This isn’t the auto industry, Pete. The auto industry was run by a bunch of out-of-touch white guys selling consumers a product they didn’t want. We’re G.E., damn it. And we’re going to make a giant, flimsy microwave.

DINESH: Frank, I can’t! If I make it any bigger, the door will be too heavy.


FRANK: Fine, forget it.

JACK: Wait … Say that again.

FRANK:   I said, ”Forget it.”

JACK:  ”Four, get it.” Four smaller doors.

TOOFER: Yes! we’ll crack this yet.

JACK: “Wheel crack this yet.” Wheel. Put wheels on it.

FRANK: Yeah!


FRANK: And cup holders. Everyone loves cup holders.

JACK:  Okay, I’ve been up for the last 50 hours, but I think this is a good idea. Let’s get rid of the oven entirely and replace it with an A.M.-F.M. radio.


JACK: Okay, it’s a car. We’ve invented the Pontiac Aztek.

Racist Taco Trucks and Food Appropriation

The above is exactly what’s happening with campus “progressives” and the obnoxious, white-nationalist Alt-Right. The left thinks it’s making a microwave, but in fact it’s designing a vehicle that will drive us straight to hell.

To illustrate, let’s use the recent brouhaha over two white women running a food truck in Portland, Oregon. They were selling tacos based partly on recipes they found on a trip to Mexico. Social justice warriors protested that this was racist, an instance of “cultural appropriation” by whites of non-white folkways. The same arguments have been made in demands that non-Hindus stop doing yoga, that white women stop wearing hoop earrings, and that colleges stop having “ethnic” food nights such as “Taco Tuesdays.” Eventually, the two business women — who love Mexican culture, people, and food — were hounded out of business.

What justifies such a reaction? Here’s a statement by Portland activists fighting against white-owned restaurants serving ethnic cuisine:

White people are nearly 50% more likely than people of color (POC) to own a business in the state of Oregon. Ownership builds wealth in ways that employment does not. The racial wealth and small business lending gaps in the US are pronounced, which allows white folks to open new businesses more easily. These white-owned businesses hamper the ability for POC to run successful businesses of their own (cooking their own cuisines) by either consuming market share with their attempt at authenticity or by modifying foods to market to white palates. Their success further perpetuates the problems stated above. It’s a cyclical pattern that will require intentional behavior change to break.

Let’s go through the argument step-by-step. We’ll see if following SJW logic doesn’t lead us to invent the Pontiac Aztek. Oops, I meant to say “white separatism.” In honor of 30 Rock, we’ll do in it dialogue form.

Imagine the following discussion between two white Millennials in Portland: “Kim” (a fervent progressive) and “Josh” (whose politics are murky for the moment).

How to Really Stop Cultural Appropriation

JOSH (sidling up to a white-run taco truck): Two pork tinga tacos, please.

KIM: (rushing up to him and shoving a leaflet in his face): Excuse me! Er, Hi! Could I ask you please not to do that?

JOSH: Do what? Eat?

KIM: Not participate in the cultural appropriation of Latina cuisine. You see those people running the truck?

JOSH: Uh, yeah.

KIM: Notice anything about them?

JOSH: They look kind of sweaty.

KIM: (whispering) They’re white.

JOSH: Oh, yeah. Well, so are we.

KIM: What gives them the right to colonize the food traditions of a marginalized and oppressed people, and profit from it?

JOSH: (peering at the truck) It looks like they have a vendor’s license from the city.

KIM: Does that make it right? Who runs this city? Who dominates its government?

JOSH: Mostly granola-munching progressives like you, I think.

KIM: Well this is an issue they’re missing. We’re trying to pass an ordinance.

JOSH: What would it do?

KIM: Well, you do know that dozens of restaurants in Portland serve cuisines from other cultures.

JOSH: One of the better things about it.

KIM: Did you realize that many of those businesses are owned by white people? Not people from the respective countries, cultures, or marginalized groups?

JOSH: Oh, so you’re saying they’re not authentic? I always do prefer places that stick to the original recipes, even when they’re kind of exotic. Did you ever have Mexican-style crickets? Crunchy! But then you have to floss out the legs. …

KIM: (seems to throw up a little in her mouth, continues) Well that is wrong. Those business owners are using their own unequal access to business capital, then appropriating the cultural capital of less-privileged groups. That’s stealing.

JOSH: So are the white businesses conspiring to prevent the non-white businesses from opening? Are they poisoning their food? Spreading false rumors about them having rats on Yelp?

KIM: No, they are stealing their culture. Isn’t that worse?

JOSH: Not sure I’m getting this. So you’re saying that they’re just competing with the restaurants owned by actual Mexicans or Laotians or Lilliputians?

KIM: (looks puzzled for an instant, continues) Yes!

JOSH: And that’s wrong?

KIM: Exactly.

JOSH: Hmmm. You mean like when people download music for free on the Internet?

KIM: (quickly, defensively) No, that’s not the same. Art was meant to be free. This is the fruit of a people’s corporate struggle for survival against colonial oppression and white dominance. It’s totally different.

JOSH: Right, of course. I see what you mean. You know, this problem goes a lot deeper than you might thnk.

KIM: Really? How?

JOSH: Well, if white business owners have more access to money than immigrant cooks, and it’s wrong for them to cook the same food. … Don’t you and I have a lot more money than kids who are illegal aliens?

KIM: What? That is so offensive. No one is illegal. And they aren’t aliens. What are they, from outer space?

JOSH: You’re right. So sorry. You and I have a lot more disposable income than undocumented immigrants. Don’t we?

KIM: Yes, it’s true. There are stubborn injustices….

JOSH: So then you and I are competing unfairly with them by eating at ethnic restaurants. We’re filling seats, running up the prices, appropriating their hard-won cultures, while stuffing our faces with the food their countrymen and women slaved to make. It’s wrong.

KIM: Really? You think so?

JOSH: I do. You’ve seen all those protests about white women doing yoga and wearing hoop earrings. Frat boys wearing sombreros.

KIM: I know. I can’t believe I used to do yoga. I’m so embarrassed now.

JOSH: The structures of oppression are really, really deep-seated… what’s your name? I didn’t catch it.

KIM: I’m Kim. Kim Hohenstaufen. And you’re…?

JOSH: Josh. Josh Merkel. So do you and I really have any business crowding out Latinos and Latinas at their own restaurants, bidding up the food prices?

KIM: No, I guess we don’t.

JOSH: But then how do we explain what’s wrong with you doing yoga?

KIM: Well, what I read at Jezebel is that it’s an unearned consumerist claim that I’m making as a silly white girl to an ancient religious tradition that doesn’t belong to me. So it’s offensive.

JOSH: To Hindus?

If we really want to show respect for other cultures, and the people whose distant ancestors created them, we’re going to have to start drawing some bright lines between them. And then we’ll need to stay within those lines.

KIM: I guess? Is yoga Hindu? Then yeah.

JOSH: You mean, if they happened to see you doing it at home? Through your window?

KIM: Yeah, if some were passing by.

JOSH: And looking inside…. What if you drew your curtains? Would it still be wrong?

KIM: Ooh, you’re getting philosophical now. (She tilts her head flirtatiously.) But yeah, I think so. I mean, is it okay to say the “n-word” alone at home? No. It’s just intrinsically wrong.

JOSH: Okay, that makes sense. Again, the tendrils of oppression reach much further than we like to admit.

KIM: Really?

JOSH: Yeah. Do you realize that the very numbers we use are stolen? We call them Arabic, but in fact they’re also of Indian, Hindu origin.

KIM: Wow. Maybe I somehow sensed that—which is a good excuse for why I suck at math. Ha ha….

JOSH: Worth thinking about. We have our own Western number system, Roman numerals. But you don’t see us using it in labs. Do you?

KIM: Come to think of it, no.

JOSH: This whole issue is really worth pursuing as far as it goes. You do know that much of Western Christian culture is simply stolen, outright, from Judaism.

KIM: Yeah, that is wrong, too.

JOSH: I mean, what was Jesus thinking? Why couldn’t he simply respect other cultures, like we’re learning to do?

KIM: Well, don’t get me started on those Christian fundamentalists….

JOSH: You don’t happen to be Jewish…?

KIM: No….

JOSH: (momentarily looks relieved, then knits his forehead) So you wouldn’t have a right to appropriate the Ten Commandments, would you? I’m not Jewish either. So nor could I.

KIM: Good point. We really can’t.

JOSH: That’s okay. They’re not much fun anyway.

KIM: No! (laughs)

JOSH: It seems to me that if we really want to show respect for other cultures, and the people whose distant ancestors created them, we’re going to have to start drawing some bright lines between them. And then we’ll need to stay within those lines. We shouldn’t be hijacking the recipes, costumes, books, music, ideas, or other precious cultural artifacts of other races.

KIM: No, definitely not.

JOSH: Let them read their works of literature, and we’ll read ours. Want to see what I’m working on? (He pulls out a copy of the Niebelungenlied.) These are the epics of the European peoples. Set to music by Wagner. Ever listen to Wagner?

KIM: No, I don’t think so. I’m kind of… into hip-hop.

JOSH: Now is that really appropriate? For a blue-eyed blonde like you?

KIM: (looking embarrassed) I can totally try Wagner. Have you ever seen him sing live?

JOSH: (smiles very differently) Well, no. Can’t say that I have. (pauses, points covertly to an interracial couple walking down the street—black guy, white girl)

JOSH: See those two? They’re appropriating each other. And she is really disrespecting the struggle of black women.

KIM: You think so?

JOSH: You know how many black women resent the preference some black men have for white girls?

KIM: Yes, I did hear about that. During a cultural studies class.

JOSH: Well you white girls need to cut it out. How is that any better than Thomas Jefferson and Sally Heming? If we respect the integrity and the heritage of other races, we probably shouldn’t be trying to sleep with them—seducing them away from their own people, one by one, and diluting their ethnicity with our pasty-faced white chromosomes.

KIM: Wow, I never really thought these ideas through to…

JOSH: Their logical consequences? Yeah, well, that’s a Western thing too. Greek and Roman logic. It’s our tragic heritage.

KIM: You are just so… interesting. I’ve never met somebody like… you.

JOSH: Oh, I’m not alone. In fact, play your cards right, and I’ll bring you to a meeting. It’s a whole new movement of white people who have learned to keep to themselves. We don’t appropriate anybody’s culture. We stick to our own, leave everybody else in peace. Our group has too much respect for black and brown people, for Jews and Latinos, to mix up our culture with theirs. Or our seed, if you know what I mean. (he winks, gives her arm a little squeeze)

KIM: (rolls her eyes) Yeah, you dirty boy. I know what you mean….

JOSH: Now how would like to come with me to this really cool German restaurant? My family’s German/Swedish. You’re German, right?

KIM: Yeah, mostly.

JOSH: But not Jewish at all?

KIM: I wish, I’d get better grades. Wait, is that offensive?

JOSH: Pretty offensive. But I’ll let you off the hook. Let’s go get some schnitzel. I’ll ask the restaurant to play us some Wagner….

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