“How do you walk in those shoes?”

That question is how Carly Fiorina kicks off her new video for Buzzfeed, “If Men Were Treated Like Women in the Office.” Women in the workplace can be defined by family, or find themselves on the receiving end of stereotypical comments. The video shows how ridiculous this is by taking a lighthearted look at what would happen if a successful businesswoman like Fiorina were to say the same things to men in the office.

Like Cruz “auditioning” for The Simpsons or Marco Rubio answering some of the top questions people Google about him, this video is part of a trend. In this election cycle, candidates will need to find innovative ways to reach young voters and engage on the issues that matter, as well as giving the voters a glimpse of their personalities beyond politics. I think we can expect many more of these fun videos before we head to the polls.