How Do We Understand and Reach Generation Z?

By Sean McDowell Published on February 4, 2017

For the past few months I have been reading every study I can find on Generation Z, (those born between 1995-2010). With the help of a graduate student who did some research for me, I found over 350 pages of research on Gen Z, which took me dozens of hours to carefully digest.

But then last week I came across Meet Generation Z, by James Emery White. Had I found this book earlier, it would have saved me a ton of time! It is an easy-to-read, documented and insightful look at how to understand and reach the newest generation of students.

Here are three interesting cultural insights that White notes before delving into some specifics of Generation Z. They help provide some of the backdrop for understanding young people today:

  1. Theological controversies of the past included Christology, the Holy Spirit, revelation and more, but the big issue today is the doctrine of humanity (in light of human cloning, transsexualism and stem cell research).
  2. The heart of secularism is functional atheism, which is not rejecting God, but simply ignoring Him.
  3. Of the 85 percent of American adults who were raised Christian, nearly a quarter no longer identify with Christianity.

White offers a number of valuable insights about Generation Z. Here are three that stand out to me as significant:

  1. Gen Zers are marked by recession, which is why, according to White, many voted for Bernie Sanders in 2016.
  2. Gen Zers do not know a world without constant, immediate, convenient access to the web.
  3. Gen Zers embrace sexual and gender freedom, understood as the ability to live based on your feelings and desires.

White talks about the “countercultural church” and how Christians can find their voice today in our “post-Christian” world that considers the gospel both weird and offensive.

My favorite chapter is, “Apologetics for a New Generation.” After all, I do teach apologetics in a grad program at Biola University and actually have a book by the same title. In this chapter, White begins by observing how biblical illiteracy is one of the defining characteristics of Gen Z. As a result, many experience profound spiritual emptiness. Thus, our apologetics must challenge their minds, but more importantly, engage their hearts. So how do we reach this generation? White notes:

I have found that discussing the awe and wonder of the universe, openly raising the many questions surrounding the universe and then positing the existence of God, is one of the most valuable apologetics/pre-evangelism approaches that can be pursued.

I could not agree more! He suggests utilizing evidence for the Big Bang, fine-tuning, biological complexity and the uniqueness of human nature. Gen Z has been raised in a culture that upholds science as authoritative and salvific (as seen in movies like The Martian and Interstellar), and so they are often receptive to the scientific case for design.

But what I appreciated most about Meet Generation Z is that White encourages readers to take a listening posture with this “post-Christian” generation. Rather than beginning with the assumption that we simply need to speak down to young people, or simply tell them how they ought to live, White suggests:

So if we are going to talk to someone and listen to someone and learn from someone, let’s talk, listen, and learn from those who have not been Christians, much less churched.


White offers some specific strategies for how churches can better reach Generation Z. But you will have to get the book and read those for yourself. Overall, Meet Generation Z is a quick and insightful book. It is great for personal study or for a small group of people interested in reaching young people today. If you are looking for one book to help illuminate the thinking and culture of students today, Meet Generation Z is an excellent choice.


Sean McDowell, Ph.D. is a professor of Christian Apologetics at Biola University, a best-selling author of over 18 books, an internationally recognized speaker and a part-time high school teacher. Follow him on Twitter: @sean_mcdowell and his blog:

Originally appeared at Republished with permission.

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  • Autrey Windle

    I guess you have to reach for anything that will help you as a teacher. I only have experience with kids, dogs and old people. I am a LOT older than you and I would propose to you that people don’t change based on the year they were born. This ‘z’ generation may be the greatest example of that. Babylon happened a long time ago with people just like these. There is no substitute for parenting and discipline. Jesus didn’t seek web-designers, trans-agnostics or paid-radicals to follow him. He sought men who would lead which is what disciples do. Discipline is not punishment; it’s the rules by which civilized man lives and these narcissists are neither led nor punished and flip out when anyone ties to do either to them. In short, they have never been reared to respect or to value earning respect. We are at a dangerous precipice and heartless, unfeeling “children” could easily become our worst nightmare as a nation. Think about the logical next step based on the obvious social anthropology involved. Then hit your knees and ask God to sort it out with all deliberate speed.

    • Ben Clements

      I dont think if you can boil this generation down to being the same as any other. I respect that you have time on your perspective, but these are just another group of people that has been deceived into thinking about how they feel as a a priority. Maybe that is what happens to every other generation, but this group actually responds to different stimuli than your generation or mine. They are actually open to science, but previous generations condemned it. This generation has completely different priorities, which is undeniable. If you want to boil it down THAT basic, sure. The priority is self. But I promise you, that will not work as an ideology for apologetics the gen Z. Every group must be met and addressed in a way that makes sense to them. Even Paul the Apostle addressed the Romans completely different than he addressed the Hebrews or the Corinthians (think “to an unknown God”). Without an understanding of how this generation thinks and behaves, we will lose another generation. The definition of insanity is doing the same thing over and over expecting different results. We need to take this information (albeit with a grain of salt) and apply it to our tactics to reach the lost. And we don’t save the lost by telling them how lost they are. They don’t care. They need to know they have hope. Hope in the one that saves from all that ails mankind.

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