Twitter Plans to Go Beyond Its 140-Character Limit
Twitter is building a new product that will allow users to share tweets that are longer than the company’s 140-character limit, according to multiple people familiar with the company’s plans.
It’s unclear what the product will look like, but sources say it would enable Twitter users to publish long-form content to the service. Users can already tweet out blocks of text with products like OneShot, but those are simply images, not actual text published on Twitter. A Twitter spokesperson declined to comment.
The 140-character limit has been one of Twitter’s trademark features since day one. It has long been scrutinized by those outside the company, and many have argued over the years that Twitter should expand it. It has also been a topic of discussion internally at Twitter for years, according to multiple sources, and has resurfaced in recent months under interim CEO Jack Dorsey as the company has been exploring new ways to grow its user base.
In addition to the long-form product, execs have been openly discussing the idea of tweaking how Twitter measures its 140-character limit by removing things like links and user handles from the count, multiple sources say. In the past, Twitter has tinkered with the limit in other ways. Twitter Cards are still beholden to the 140-character limit but are intended to help people (and advertisers) share lots of information, and Twitter added a “retweet with comment” option in April to give people more room to comment on tweets they share. The company also lifted the 140-character rule on private messages back in June.
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