Ted Cruz’s Plan to Win the Anti-Establishment Vote

By Published on August 21, 2015

Cruz, who pulled in more money than any GOP candidate except for Jeb Bush so far, has spent the summer building out his staff and endorsement lists across the country, particularly in the South. He just spent seven days touring the region on a campaign bus in preparation for the March 1 SEC primary, when much of the region will vote, and rolled out a 186-person leadership team divided among states in the deeply conservative South, an adviser said.

It’s a bet that in the currently messy 17-person presidential field, Cruz can emerge as the viable conservative alternative to the Republican establishment pick, and the two will duke it out from there.

“Mobilize the base, that’s how you win,” a Cruz adviser said. Republicans “always move to the middle, and we always lose. Cruz’s theory is, ‘Hey, why not mobilize the base and frame conservative policies in a way that will win the middle anyway?’…The point is, if you move away from the base, those are people who write the most small checks, knock on doors, put up yard signs, stuff envelopes, talk to neighbors. Mobilize those people and the base gets bigger. If you don’t, you get a la Mitt Romney.”

Read the article “Ted Cruz’s Plan to Win the Anti-Establishment Vote” on politico.com.

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