Is a Super Bowl Ad Really Worth $5 Million?
This year Super Bowl spots are selling at a reported $5 million; that’s more than $150,000 a second. This is a remarkable sum. It also is a record for Super Bowl advertising and for advertising more broadly.
This raises an obvious, and often debated, question: Is the Super Bowl really worth this much?
An economic answer is that Super Bowl spots must be worth $5 million because brands are willing to pay the price. This year, inventory was nearly sold out in November. If advertisers thought the price was too high, spots wouldn’t sell, simple economics. The fact that so many companies are happily paying the record price this year indicates that companies see it as a solid investment.
Read the article “Is a Super Bowl Ad Really Worth $5 Million?” on forbes.com.