Democratic-leaning women, Hispanics and Millennials were most likely to shift their vote to the Republican Party after listening to anti-abortion ads, according to the results of a study reported in Campaigns & Elections.

Democratic-leaning women shifted 10 percentage points away from the Democratic candidate and toward the Republican candidate after listening to the ads. Hispanics shifted 13 points, and young voters, ages 18 to 34, shifted 8 points. The only group to shift in the opposite direction, from being more likely to support the Republican candidate to more likely to support the Democratic candidate, after hearing the anti-abortion ads, were white men.