State of the Polls: Which Numbers Matter?
To many in the body politic, the biggest losers of the 2016 election season have been mainstream media pundits. Their heads are now in constant swivel, their talking points wrong almost as soon as they are intoned — especially in re: the Donald — and yet they must keep talking. Polls show that while the Trump juggernaut has slowed some, it’s still a juggernaut, and how many pundits missed that?
Last week, of course, the prognosticators were all over numbers showing a Ben Carson surge, but here’s the thing: Polls are not infallible either. We’ve got that straight from the mouth of polling don Cliff Zukin, past president of the American Association for Public Opinion Research and a political scientist at Rutgers University. Here in an interview excerpt, Zukin talks about Trump’s long-term viability, what’s wrong with traditional polling in a mobile age and why early stage polls matter at all.
Read the article “State of the Polls: Which Numbers Matter?” on ozy.com.