The relatively unknown robotics toy company Sphero had been making little remote-controlled balls for years. It’s purely coincidence that the toys looked just like BB-8, an adorable little droid in the upcoming movie, Star Wars: The Force Awakens.

In other words, Sphero won the Star Wars lottery. The company released the toy version of BB-8 on Sept. 4, and sales have skyrocketed.

Read the article “Sphero: The Little Toy Company That Won the Big Star Wars Lottery” on bloomberg.com.