Small Business Saturday: The Antithesis Of Black Friday

By Published on November 28, 2015

American consumers know all too much of the annual madness that is Black Friday. Door buster specials, limited-time offers, and the price-driven deals draw masses of people to big retailers. We have seen it on television for many years now: the doors open at stores such as WalMart, Target, and Best Buy, and a stampede of bargain hunters storm through the doors.

According to the National Retail Federation, holiday sales this season are projected to increase 3.7 percent to $630.5 billion. This gift-giving season is expected to result in the creation of up to 750,000 seasonal employment positions, many of which will be generated by small businesses. An estimated 135.8 million shoppers are expected to participate in online and in-store shopping on Thanksgiving weekend.

Small Business Saturday, driven largely by American Express, is designed to draw more consumers to mom-and-pop shops and small retailers. Now in its sixth year, the observance falls on November 28.  The “Shop Small” movement encourages people to patronize at small businesses, and millions of individuals, including President Obama, have embraced it.

Read the article “Small Business Saturday: The Antithesis Of Black Friday” on forbes.com.

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