Global Internet firms operating in Russia wake up on Tuesday to a new era in Kremlin regulation.

A law now forces tech firms with Russian customers to operate local servers to handle Russian personal data. It’s the latest in a string of about 20 laws tightening government control of the Internet, all put into place since President Vladimir Putin’s re-election in 2012.

Taken at face value the new program is aimed at protecting the privacy of Russian citizens. It’s not a uniquely Russian idea, and is something Brazil and Germany are also exploring in the post-Snowden era. Yet human rights activists fear the regulation will be misused, allowing officials to spy on citizens and suppress political activists. It comes into force days after Wikipedia was briefly blacklisted because of an article about cannabis.

Read the article “Russian Internet Laws Test Facebook and Google” on bloomberg.com.