New Online Tool Reveals Your Personality Based on ‘Likes’

By Published on September 4, 2015

Facebook has a huge amount of data on you – whose profiles you engage with, how much time you spend on it, and everything you’ve said in a message. It uses this data to build up a picture of who you are, which it can then us to customise your News Feed and target adverts.

But just one dataset – what you’ve ‘liked’ – can reveal a lot about a person on its own. The University of Cambridge’s Psychometrics Centre has built a tool that uses your likes, and no other data, to build up a picture of your personality.

The “Apply Magic Sauce” tool uses the Facebook likes to estimate your gender, intelligence, life satisfaction, sexual preference and political and religious preferences, as well as guessing at your education and relationship status.

Read the article “New Online Tool Reveals Your Personality Based on ‘Likes’” on telegraph.co.uk.

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