Nestle Removing Artificial Ingredients from U.S. Chocolate

Goodbye Red 40, vanillin and caramel color!

By Published on February 18, 2015

Swiss food giant Nestle will be removing all artificial flavors and colors from its chocolate products in the US, the firm said on Tuesday.

Its US unit has promised to get rid of artificial flavors and government certified colors in more than 250 chocolates by the end of this year.

The move was prompted by its market research, which showed that US consumers wanted the additives gone.

Nestle will replace the flavors and colors with natural ingredients.

The ingredients from natural sources are certified as safe by the US Food and Drug Administration (FDA), the company said.

 

Read the article “Nestle Removing Artificial Ingredients from U.S. Chocolate” on bbc.com.

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