Faith-Based Indy Movie Strikes Box-Office Gold
“It is really a fine creative ministry to raise people’s awareness of the need for prayer”, Polk told BP. “I would say of War Room, it probably is, I think, about the most theologically sound of the Christian movies made in our generation”. But War Room’s massive profit shows that marquee names and state of the art production values aren’t always necessary to create a hit movie.
The film’s opening weekend earned $11.35 million, and which Sony says continued into the week, with impressive Monday, Tuesday and Wednesday numbers: “Our weekday numbers have surpassed previous Kendrick Brothers films and suggest the momentum will continue into the second frame”, said Ben Howard, Senior VP of Provident Films.
We greeted several members of a matinee audience Friday afternoon following the film.
As for the Kendrick brothers, they say the film’s success comes as no surprise.
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