Here’s the Ad Showing Christians Reciting Lord’s Prayer that British Cinemas Won’t Run for Fear of ‘Offending Audiences’
The Church of England said on Sunday that it was “bewildered” by the decision of Britain’s major movie theater chains to refuse to run an ad encouraging Christian prayer over concerns the ads could “cause offense.”
The 60-second ad titled “Just Pray” — which shows Christian men and women from all walks of life reciting the Lord’s Prayer — was targeted to run before screenings next month of “Star Wars: The Force Awakens.”
The Digital Cinema Media (DCM) agency, which books ads for the major movie chains in the U.K. including Odeon, Cineworld and Vue, said in a statement reported by the BBC that its policy is to reject political and religious advertising.
“Some advertisements — unintentionally or otherwise — could cause offense to those of differing political persuasions, as well as to those of differing faiths and indeed of no faith,” the statement read.
“In this regard, DCM treats all political or religious beliefs equally,” the agency said.
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