China Pushes Russia’s Ukraine Narrative With Facebook Ads

By Published on March 10, 2022

China Global TV Network (CGTN), a Chinese state broadcaster, is running ads on Facebook that push Russia’s official narrative about its invasion of Ukraine, Axios reported Wednesday.

Facebook’s parent company, Meta, announced last week it would ban Russian state media ads from its service, but the move doesn’t stop countries like China from using their state channels to buy ads pushing Russian state’s messaging, Axios reported. Meta said in 2020 it would start to block state-controlled media outlets from buying advertising in the U.S., but they can still purchase advertising abroad.

CGTN has nearly 118 million followers on Facebook and 2.4 million followers on Instagram, and it ran at least 21 advertisements on Facebook in March, Axios reported.

Most of the ads peddled newscasts about the invasion or media briefings from Chinese officials, and many worked in pro-Russia, anti-NATO talking points, downplaying Russia’s role in its invasion of Ukraine, Axios reported. Some of the ads reportedly targeted people in Hong Kong, Azerbaijan, Kazakhstan, Uzbekistan, Turkmenistan and Tajikistan, based on a search.

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“Facebook is a global platform, and this conflict is going to have repercussions for everyone living everywhere,” Laura Edelson, an online disinformation expert and graduate student of computer science at New York University, told Axios. She said the rest of the world deserved the same level of protection from state media as the U.S., Axios reported.

A Meta spokesperson referred Axios to statements by Nick Clegg, Meta’s president of global affairs, who acknowledged a complicated balance between promoting the free flow of information and preventing disinformation.

“We’re in a completely unprecedented situation … which is why not only ourselves but many others in the tech sector are taking these pretty exceptional measures at this time,” Clegg said, Axios reported.


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