Just one day after releasing rankings for more than 300 brands, Faith Driven Consumer has unveiled the 10 lowest-rated companies when it comes to marketing efforts aimed at targeting and cultivating Christian consumers.

According to the Faith Equality Index — which measures which brands are the most and least likely to cultivate Bible-minded buyers by ranking each company on a scale from zero to 100 — the lowest-ranked businesses are as follows: T-Mobile (19), Apple (19), AT&T (17), Microsoft (17), Pfizer (16), Nationwide (16), Expedia (15), DirecTV (14), Bank of America (11) and Unilever (11).

“The brands listed today fall far short of earning the business of Faith Driven Consumers, but also have a significant opportunity to get into the game and improve their positions relative to marketplace competitors,” Chris Stone, founder of Faith Driven Consumer, said in a statement. “With two trillion dollars to spend, the newest color of the diversity rainbow is a huge untapped and underserved market — 70 percent of whom are actively looking for a brand home.”

Read the article “The 10 Worst-Ranked Companies for Christian Consumers Who Are Deeply Motivated by Their Faith” on theblaze.com.